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Issue Alert
Issue Alert

May/June 2026 Issue is Now Live!

 
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Explore the Full List of Features Now >>
May/June 2026

Features

A New Chapter in Women’s Health

Driven by shifting cultural conversations and greater consumer advocacy, the category is evolving toward life-stage-specific, evidence-based solutions.

Features

Healthspan Over Lifespan: The New Frontier in Healthy Aging

Consumers are seeking evidence-based healthspan support, driving growth in longevity-focused supplementation.

Features

Function-Forward Beverages Drive the Next Wave of CPG Growth

As health-conscious consumers trade traditional soda for wellness-focused alternatives, brands are innovating with cleaner labels, smarter sweeteners, and targeted benefits.

Features

Leveling Up Nutrition For Gamers

How supplement brands are formulating for focus, reaction time, eye health, and sustained energy in the competitive esports and gaming market.

Exclusives

Global Implications of India’s Ashwagandha Leaf Ban

The determination came after an expert committee published an opinion in 2024 that formulators should exclude leaves due to higher concentrations of reactive withanolides.

Editorial

The Longevity Boom Reality Check

Consumer enthusiasm is outpacing the evidence. The supplement industry must close that gap.

Columns

Ashwagandha Safety Questioned in Europe and India

Supplements containing Withania somnifera have been banned in certain European countries, and India has banned the use of ashwagandha leaves in food products.

Columns

National Animal Supplement Council Proposes Legislative Framework to Provide Category Transparency, Predictability

NASC’s proposal would establish a statutory category for Animal Health Supplements and confirm they are treated as food under U.S. law.

Columns

Kristi Serena Discusses Science-Backed Solutions for Aging and Beauty From Within

U.S. Commercial Director for Mibelle Biochemistry reviews the company’s offerings inspired by nature, realized by science.